The daughter of the ruler of Dubai, Sheikha Mahra Al Maktoum, is raising eyebrows as she launches her new perfume line, named “Divorce.” Launched under her brand, Mahra M1, the scent literally is an ode to her recently and highly publicized divorce that has raised a storm across all social media platforms.
Sheikha Mahra’s Daring Move with “Divorce” Perfume Line
The 30-year-old princess had been teasing the launch via her social media platforms. She had revealed a sleek black bottle with the word ‘Divorce’ engraved on it. The imagery of the accompanying video wasn’t any less dramatic, either-scenes of shattered glass and a black panther feature in it.
This comes just weeks after Sheikha Mahra announced her divorce by the Islamic practice of triple talaq. “Dear Husband,
As you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care.
The way she chose to make such a personal announcement, doing so by using social media, and in a world so fresh into the birth of their baby, most definitely raised eyebrows around the globe.
Social Media Reactions: Divisive Opinions Emerge
The incident sparked reactions online over the launch of this perfume. Some congratulated Sheikha Mahra for her strength and creativity: “So creative!! Your ex is burning in pain lol.” Yet another user was taken by how dignified she had been with this: “Do you see how Mahra is moving accordingly? Very demure, very quietly, very princessey.”
At the same time, others referred to deeper meanings of the perfume: “When women are done dealing with you, they are done,” one user noted, commending the princess for using her brand as an empowering message.
Women’s Empowerment Voice
Besides the perfume line, Sheikha Mahra is also known for her voice in the women’s power movement in the UAE. With higher education in International Relations from a UK university and another from Mohammed bin Rashid Government Administration, she has been on the front line in supporting local designers and woman entrepreneurship. Her latest move has been interpreted by some as a bold statement of independence and resilience.
Controversy over the Perfume Line “Divorce”
While many lauded the Dubai princess because of her boldness and wit, others have questioned the propriety of launching a perfume based on divorce at least in the Arab region where personal matters were left private. The argument over her perfume line steadily started to rise and caused heated debates about women’s rights, empowerment, and new ways of self-expression.