Last updated on August 28th, 2024 at 10:48 am
President Joe Biden’s surprise exit from the race has the Trump campaign rebooting its strategy to take on the all-but-certain Democratic nominee, Vice President Kamala Harris. The Trump campaign aims to put Harris at the forefront of several of those hot-button issues, such as immigration and the cost of living. Trump’s Campaign Gets Ready for Harris.
Sources within Trump’s re-election team say that preparations for a potential Harris candidacy have been underway for weeks. Trump has boasted privately that he would have an easier time against Harris than against Biden, claiming she is more vulnerable to attacks because of her role in the administration’s policies.
Immigration and Economy Attacks
The Trump campaign plans to point out, among other things, Harris’s connection to Biden’s immigration policies, which they claim have made illegal border crossings worse. They also plan to zero in on economic issues: high food and fuel costs, as well as interest rates affecting housing affordability. The new ads attacking Harris will replace those targeting Biden.
Campaign Messaging and Ad Strategy
As of this date, Trump’s super PAC, Make America Great Again Inc., has already revised its ad strategy to make Harris a target. One of the ads accused Harris of concealing the incapacity of Biden and pinned on her the present problems on the economy and borders. Trump has also started offensively using derogatory nicknames for Harris, including “laughing Kamala,” during his rallies.
Impact of Harris as Nominee
Harris’ possible nomination would likely mark a significant pivot in the race. A 59-year-old Black and Asian-American woman, she presents a fresh foil to Trump, age 78. She would create a sharp generational and cultural divide, potentially mobilizing younger voters and people of color who felt less inspired by Biden.
Tactical Play for Both Sides
Democratic strategist Rodell Mollineau believes she could energize and bring enthusiasm to the ticket while using her legal experience to go toe-to-toe with Trump. Republican strategist Chip Felkel said it would be a mistake to underrate Harris because she potentially cuts across several voter blocs. A recent poll of the race had Harris and Trump each receiving 44% in July.
Campaign Resource Allocation
Well before Biden finally exited the Democratic primary, Trump’s campaign was already huddling to implement an initial plan for redeploying staff and resources to face a possible general election matchup against Harris. That foresight speaks to how ready the campaign is in adapting to the ever-changing political climate.